The Architect's Library
The Frameworks
Evergreen articles on the thinking behind the model — validation, stack decisions, scaling gates, and the unfair advantage.
- B01
The maths never worked until I stopped being the worker
It was a Tuesday evening. Kids in bed, laptop open, a rough idea in my head and about ninety minutes before I'd be too tired to think straight. That's the budget. That's always been the budget.
4 min read - B02
The only way to build something on the side without ruining everything else
It was a Sunday evening in January. I'd been at my laptop since about half two, telling myself I'd be done by four. By six I was still there, half-watching the clock, half-writing something that probably needed another…
4 min read - B03
The only content strategy that actually fits 4 hours a week
A few months into building Nunlimited, I ran the wrong brand colours for three days before I noticed. The hex code was off by a few digits — the difference between a warm off-white and something slightly clinical — and…
5 min read - B04
Validate before you build anything
A friend of mine — smart person, good at execution — spent three weeks building an automated content system for a niche he thought was underserved. Polished workflow, clean data structure, proper affiliate research.…
5 min read - B05
The thing you've been doing for years is probably worth more than you think
Somewhere around year eight, I stopped noticing I was doing it.
5 min read - B06
Every Tool in Zo.E Was Chosen for One Reason
When I started planning Zo.E, the question I kept coming back to wasn't "what's the best tool?" It was "what's the best tool that'll talk to n8n without a fight?"
3 min read - B07
When to copy your machine
There's a version of this post I could write that's all momentum and ambition — "here's how to clone your system and double your output, here are the steps, go."
5 min read - B08
Six things that went wrong before the first sale
The workflow was generating posts with the wrong brand colours for at least three days before I noticed.
5 min read - B09
What I'm actually building, and why
The number is £250,000. That's the target — combined annual profit across the Nunlimited portfolio. Not a moonshot, not a vanity metric. Just the number that, if reached, would make it possible to leave full-time…
3 min read