Build in Public
The Build Log
Chapters documenting every decision in building Nunlimited from scratch. No polished narrative — the actual sequence.
- A01
Chapter 1: The starting point
The first draft of this chapter was a list of things I'd built and why they were clever. Three paragraphs of positioning and not a single honest sentence. I deleted it.
4 min read - A02
Chapter 2: Building the Catalogue
The first version of my content plan was a list of topics I thought I could write about. It had thirty-seven items on it. About six of them were genuinely distinct ideas. The rest were the same four things wearing…
5 min read - A03
Chapter 3: Design System
I spent three days on the name.
5 min read - A04
Chapter 4: Hardening for Launch
The Gumroad listing went live at 11:43 PM on a Tuesday. Not because that was the plan. Because I'd been going through the checklist all evening, found one more thing to fix at 11:30, fixed it, and then just did it.
6 min read - A05
Chapter 5: First Live Sale
The dashboard showed zero. I knew it would. I checked it anyway.
4 min read - A06
Chapter 6: Post-Launch Polish
The first thing that broke was the images.
6 min read - A07
Chapter 7: Building Zo.E
The first thing I want to clarify is the name.
7 min read - A08
Chapter 8: Where It Stands Now
At 7am on Monday 11 May 2026, WF5 ran for the first time in the Nunlimited instance. Not manually triggered — scheduled, automatic, the way it's supposed to work. Twenty-two posts queued and ready to go. The Telegram…
5 min read